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Characteristics of VP at Growing Startups

A Vice President (VP) in a startup is a senior executive responsible for a specific area of the company’s operations. The exact role and responsibilities of a VP can vary greatly depending on the size and structure of the startup, as well as the specific area they are responsible for.

VP plays a critical leadership role in ensuring the proper flow of that area. This requires the VPs to have some common skills that are needed in all areas of a company. This article will discuss some common characteristics exhibited by the VPs of fast-growing startups.

What are the VPs of a Startup?

A startup’s Vice President (VP) is an essential member of the executive team and is responsible for managing crucial business areas, such as operations, marketing, sales, and product development.

In a startup, different VPs may be leading different areas such as sales, product, etc., but their primary function is to ensure efficient management of that particular area. The vice president significantly enhances the company’s culture, project management, and deal management.

Responsibilities of VPs

As discussed, vice presidents can supervise various areas. Here are some roles of a startup’s vice president.

Operations: This vice president is responsible for managing the daily operations of the startup, including supply chain management, production, and logistics.

Marketing: This vice president is responsible for establishing and implementing the marketing strategy of the startup, which includes branding, advertising, public relations, and client acquisition.

Sales: This vice president is responsible for leading revenue growth by managing the sales team and developing sales plans and tactics.

Product: This vice president oversees the creation of the startup’s products, including their design, engineering, and launch.

Human Resources: This vice president is charged with overseeing the human resources activities of the startup, including recruitment, employee relations, and benefits administration.

Characteristics of VPs at growing startups


Vice presidents of developing startups are often required to wear multiple hats and manage multiple company areas simultaneously. This is especially the case for early-stage startups with limited resources, where Executives must be adaptable and flexible as the company evolves.

For instance, a vice president of operations may also be responsible for establishing and implementing the company’s sales and marketing strategy, while a vice president of the product may also be responsible for negotiating partnerships and encouraging business development. This multidimensionality is a result of the fast-paced and dynamic nature of growing startups, in which VPs are frequently required to be flexible and agile to drive development and ensure success.

People-first approach

Vice Presidents (VPs) of growing startups must have a solid “people-first” approach. Startups are frequently characterized by a fast-paced and dynamic nature, and the success of the startup depends heavily on the ability and motivation of its employees.

A vice president who values people understands the need of investing in their staff and creating a happy and supportive workplace. This includes attracting and retaining top people, developing a culture of open communication and collaboration, and giving chances for professional growth and development.

Additionally, a focus on people involves being responsive to the requirements of employees and addressing any difficulties that may develop. This may involve providing help and tools to help employees overcome difficulties, or addressing concerns such as work-life balance and job satisfaction.


As Vice President (VP) of a fast growing startup, you are accountable for a wide range of responsibilities and play an important role in the company’s success. Your responsibilities as a VP of a startup may include the following aspects:

Business Strategy: A VP may be responsible for helping to define and implement the business strategy of the startup. This includes creating goals, determining the company’s direction, and identifying growth opportunities. This plays a very important role in financial growth of startups which is a critical parameter for determining its success.

Operations: A VP may be in charge of overseeing the company’s daily operations and ensuring that everything is working as planned. This may involve managing teams, budgets, and processes, as well as ensuring the company meets its objectives.

Finance: A VP may also be responsible for managing the company’s finances, including setting and sticking to an optimal budget, tracking expenses, and ensuring sustainability.

Customer Success: A VP may be accountable for ensuring that the organization provides customers with value and meets their needs. This may involve managing customer connections, responding to customer inquiries, and enhancing customer satisfaction.

A/B Testing

The role of a Vice President (VP) in A/B testing varies with the different companies and their areas of responsibility. Generally speaking, a VP in a company may play a leadership role in designing and implementing A/B testing programs as part of the company’s overall growth strategy.

In an A/B testing role, the VP may be responsible for:

Setting the overall strategy and goals for A/B testing, and communicating these to relevant stakeholders.

Building and leading a cross-functional team to design and execute A/B tests, including defining test hypotheses, identifying relevant metrics, and selecting appropriate sample sizes.

Ensuring that A/B tests are properly designed, implemented, and monitored, and that results are analyzed and acted upon in a timely manner.

Working with other VPs, directors, and managers across the organization to integrate A/B testing into their functional areas and to ensure that tests are aligned with overall company goals.


In conclusion, the Vice President’s (VP) job in a startup is crucial to the company’s success and growth. A vice president is responsible for overseeing certain company operations, including marketing, sales, product development, and human resources. Vice presidents of growing startups must have a broad range of common skills and be adaptable and flexible due to the fast-paced and dynamic nature of startups.

Co-author Vijay Singh Khatri

Graduate in Computer Science, specializing in Programming and Marketing. I am very fond of writing tech articles and creating new products. Also, Working on my new startup

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The post Characteristics of VP at Growing Startups appeared first on Startup Opinions.

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