Globalisation and technological progress have changed the way we look at life and geographical regions. The promise of better employment, education, and lifestyle have pushed people away from their native places resulting in a massive demographic change. As identified by the United Nations, India has experienced the highest rise in migration lately – both abroad and within the country.

The latest Census report also confirms  that 4 out of every 10 Indians have migrated to cities such as Delhi, Mumbai, Bangalore, Chennai, Kolkata, Pune, Hyderabad, and Ahmedabad or abroad. This large scale population shift created a big gap between supply and demand in terms of authentic hometown specialities for the migrants.

SaleBhai

A ray of hope

SaleBhai.com came as a breath of fresh air for the migrant population with the vision of becoming a platform that can boast the widest variety of authentic regional goods capable of taking the customers back to their roots. This approach also made it a trusted website for discovery of original regional specialities of India for buyers looking for something new.

Soon after its launch, the two-pronged philosophy and a transparent working policy helped this Gujarat-based startup in becoming the preferred site for buyers looking for regional items. From the hottest chilli of Tezpur to the best peanuts of Bharuch and from 100% organic dry fruits of Kashmir to mouth-watering halwa of Tirunelveli, buyers can expect to get all that their hearts desire and more on this unique platform.

 

What is SaleBhai?

SaleBhai is a unique Indian ecommerce website that offers customers authentic regional specialities sourced directly from their hometowns. People wanting to #DiscoverTheOregional India will also find this platform exciting and useful. The mission is to provide all 17 diaspora communities living abroad and in big Indian cities everything they miss from their hometowns.

The brand offers delicious food items such as sweets, chocolates, baked treats, dry fruits, beverages, pickles, and snacks; high-quality handicrafts, exquisite paintings, handloom goods, puja items, herbal & wellness products, and loads of festive and seasonal products such as mangoes, litchis, modaks during Ganesh Chaturthi, prasad for Shivratri and Janmashtami, jalebi-fafda for Dussehra, and more.

The site currently showcases around 9000 original handpicked items from 300 reputed sellers in 100+ cities. The product selection depends on factors such as migrant requirements, GI tag, Uniqueness, and popularity. Once a product gets selected, top three sellers of the concerned region are cherry-picked before having it on the site to ensure originality and quality without the slightest of doubt.

 

Variety begins at home

SaleBhai was launched in 2015 by Vishwa Vijay Singh, Purba Kalita, and Pramod Rao to meet the market gap created by people migrating abroad and within India. As friends who came together after pursuing different careers, the co-founders were bonded by the common desire to do something extraordinary.

While Singh brought 15 years of experience in marketing and sales, Purba had worked for 12 years as a journalist (TOI) and with the core team that launched Flipkart, and Rao offered his IT skills that helped him develop several software products for international clients.

This perfect amalgamation of different but critical talents gave the core team the perfect shape it needed to begin this first-of-its-kind journey.

Vishwa Vijay Singh handles the overall functioning of the company with direct involvement in marketing, logistics, and product categories, while Purba Kalita plays the vital role of handling the overall business communication, content requirement, and Pramod Rao setup the website from scratch with his technical prowess.

Their early lives were mostly away from their native places with parents having transferable jobs and only got to visit their hometowns during vacations. The annual visits continued as they began their professional lives and they kept missing their roots and homeland-special festivities, food, traditions, and customs. It is this longing that brought them together and resulted in SaleBhai.

 

Spreading the wings in international air

The rising popularity and consistent requests from customers motivated the company to start international shipping as well. SaleBhai now caters to the requirements of customers from 195 different countries with special focus on US, West and South Africa, Middle East, Australia, and UK. A one-stop destination for corporate gifting, the platform is also the best place for foreigners to experience the treasures and treats of India.

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